Kim Kardashian and Kylie Jenner are not letting the so-called “Kardashian curse” narrative slide without a fight, especially as Super Bowl buzz amps up family fun and fan theories. Fans have long joked that dating any Kardashian-Jenner sister spells doom for men’s careers, particularly athletes, with endless memes tracking slumps from exes like Devin Booker or Kris Humphries. The sisters, known for their sharp clapbacks, turned the rumor into playful bets and ads, proving they own the conversation. Recent Instagram Stories and a cheeky commercial show them flipping the script amid Super Bowl 2026 hype.
Bets to bust the curse
Kim Kardashian posted a screenshot of her 69-cent Fanatics Sportsbook bet on the Seattle Seahawks beating the New England Patriots in Super Bowl 2026. She captioned it, “Here me out … I’m proving the curse ISN’T real because one of us will win,” according to Geo.tv coverage. Kylie Kristen Jenner jumped in with her matching Seahawks wager, teasing, “Kim traded on the Seahawks. Am I saying I copied her by trading on the Seahawks?” She referenced a The Kardashians meme about Kourtney Kardashian Barker mimicking Kim Kardashian’s wedding style. The bets aim to show that family luck trumps any jinx. Kylie Jenner added to all this, “I feel I’m going to go Patriots.”
Kendall Jenner sets the stage
Kendall Nicole Jenner led the charge in a Fanatics ad during Super Bowl 2026. She quipped, “Haven’t you heard? The internet says I’m cursed. Any basketball player who dates me kinda hits a rough patch. How else do you think I can afford all this? Modeling?” She dramatically burned NBA jerseys, closing with, “Kardashian Curse… It’s not even my last name.” On The Tonight Show Starring Jimmy Fallon, Kendall Nicole Jenner elaborated, “Essentially, the internet has created this narrative about the ‘Kardashian curse,’ which is the idea that if an athlete dates me or one of my sisters, that they are then cursed. Which, please, but I got a commercial out of it. We had so much fun doing it.”
Origins and family pushback
The myth dates back years, fueled by high-profile splits and career dips post-relationships. Kim Kardashian’s Reggie Bush and Kylie Kristen Jenner’s Tyga faced scrutiny, but sisters like Kendall Nicole Jenner dismiss it as silly internet fodder. Kim Kardashian and Kylie Kristen Jenner now use bets to mock the idea, boosting Super Bowl engagement. Fans adore the self-aware humor.
