Aryan Khan calls dad Shah Rukh Khan ‘one of the smartest marketing minds’: ‘What I feel sets him apart from most is…’ |

Aryan Khan recently reevaled that he believes starting a luxury apparel business with his father, Shah Rukh Khan, was a wise decision. In a recent interview, he shared how his father’s support has been invaluable in his journey as both an entrepreneur and a fashion innovator.
In conversation with L’Officiel Arabia, Aryan praised his father for being a brilliant marketing mind and a global fashion trendsetter. He also highlighted how Shah Rukh’s calm and thoughtful approach helps them keep a broader perspective, especially when they get caught up in the details of their business.
In the same interview, Aryan was asked how his father’s presence influenced his mindset as an entrepreneur.Aryan shared that while acting is his father’s main profession, what truly sets Shah Rukh apart is his ability to diversify into fields like sports, VFX, and film production. He mentioned that his father approaches all his roles with the same dedication and passion. Aryan added that Shah Rukh’s focus on giving his best to everything, no matter the size, has greatly influenced him. As an entrepreneur and fashion innovator, Aryan strives to be just as rigorous, meticulous, and detail-oriented.
Aryan launched his luxury apparel business in 2023, and fans were surprised by the high prices. Last May, Shah Rukh Khan responded to a fan’s comment about the expensive jackets. The fan jokingly said they would have to sell their house to afford one. In response, Shah Rukh humorously promised to take action, saying that even he wasn’t getting a discount from them and he’d try to do something about it.