‘Civilisational shift’: TCS CEO K Krithivasan encourages AI adoption even if it ‘cannibalises revenue’

IT giant TCS encourages the use of artificial intelligence by its employees even if it affects their revenue streams, said its CEO, explaining the advantages of the firm’s approach. He described the adoption of AI as a ‘civilisational shift’.Speaking at the annual NTLF event in Mumbai, Managing Director and Chief Executive K Krithivasan said, “”We encourage our associates to go out (to the customers and use AI), even if it means cannibalising our revenues,” adding that the younger staff are faster to use than their senior employees.TCS is ensuring that each of its more than six lakh employees becomes “AI fluent,” Chief Executive Officer K Krithivasan said, emphasising that the company is not “afraid” of artificial intelligence impacting jobs.As part of this push, the company has encouraged associates to actively explore the use of AI in client projects, he said. Krithivasan added that employees are showing strong interest in acquiring AI skills, noting that there has been no need to introduce special incentives to drive adoption.Senior employees often consume large amounts of information but may not always translate that knowledge into practical outcomes, K Krithivasan added, highlighting the need for a more hands-on approach to artificial intelligence.He stressed that AI adoption goes beyond merely issuing prompts on generative AI platforms such as OpenAI’s ChatGPT, noting that employees must actively build solutions using AI tools. “It is not about just giving a few prompts,” he said, adding that staffers need to “get their hands dirty.”Krithivasan described AI as a “civilizational shift,” calling it a form of democratised knowledge capable of addressing problems that have remained unsolved for decades.He observed that AI has increasingly become a board-level priority, with chief information officers being tasked to identify and deploy relevant solutions. While AI is expected to drive productivity gains, he said TCS remains equally focused on delivering tangible benefits to customers through the technology.Addressing concerns around AI governance, Krithivasan said the company is also exploring frameworks where AI systems can help regulate and monitor other AI applications through the use of multiple agents.