Louis Vuitton Korea, the South Korean unit of the global luxury brand, has been hit by a cyberattack. The company confirmed that a systems hacking in June led to the exposure of some customer contact information. The company assured customers that no financial data was compromised in the incident.“We regret to inform that an unauthorized third party temporarily accessed our system resulting in the leak of some customer information,” the unit stated in a press release.The luxury brand became aware of the breach on Wednesday (July 2) and promptly notified government authorities. Louis Vuitton Korea stated it has already implemented measures to contain the breach and significantly enhance its system security protocols.
LV hacking is latest breach in South Korea’s luxury sector
This incident marks the latest in a series of high-profile data leaks affecting the luxury sector in South Korea this year. The country’s Personal Information Protection Commission (PIPC) has been investigating the South Korean units of two other labels under the world’s largest luxury group, Christian Dior Couture and Tiffany, since May, following data leaks they reported earlier in the year.In May, Dior issued an apology after discovering a data breach that occurred in January. Tiffany also disclosed in May that it had experienced a breach in April. Separately, Cartier notified its customers last month about a distinct incident involving leaked personal information.Beyond major luxury brands, “Must It,” a popular luxury goods e-commerce platform in South Korea, also reported two hacking attempts in May and June. The platform warned users that personal data, including names, gender, and dates of birth, may have been stolen in those attempts.
